The adult retail landscape is undergoing a dramatic shift, and at the forefront of this transformation are gender-neutral anal toys, inclusive anal sex toys, and versatile anal toy designs. In 2025, these modern innovations are doing more than just enhancing pleasure — they’re dismantling outdated norms, affirming identities, and creating a more inclusive future for sexual wellness.
Whether you’re a retailer looking to expand your offerings or a curious consumer seeking something that truly fits your body and preferences, understanding this rising trend is key. In this guide, we explore what’s driving the boom in gender-neutral anal toy sales, highlight the best products, and outline how businesses can thrive in this new, inclusive era of sexual wellness.
Another major reason gender-neutral anal toys are gaining traction is the shift in how we understand gender and pleasure. Increasingly, people are acknowledging that gender isn’t binary — and neither is desire. When toys are designed with this truth in mind, they become powerful tools for affirmation. For someone exploring their body post-transition, during gender questioning, or simply outside traditional gender roles, finding an inclusive anal sex toy that doesn’t trigger dysphoria or reinforce stereotypes can be transformative.
In addition, these toys remove pressure. Instead of needing to “perform” masculinity or femininity, users are invited to focus on how their bodies actually feel. Pleasure becomes intuitive, exploratory, and liberating. This emotional freedom adds immense value to the physical experience, making gender-neutral anal toys a cornerstone of self-discovery and self-care. Click to view more…
Why Gender-Neutral Anal Toys Matter More Than Ever
Historically, many anal sex toys were marketed with rigid gender expectations — “for him” or “for her” — which often excluded queer, trans, and non-binary users. This outdated binary approach ignored anatomical nuance, preference, and fluidity. Fast-forward to today: customers are no longer tolerating alienating marketing or gendered assumptions.
Gender-neutral anal toys remove labels and focus on what truly matters: body-safe materials, innovative shapes, and pleasure-focused function. These designs speak to all bodies, regardless of identity, and reflect the real diversity of sexual experience.
By shifting focus from gender to anatomy, brands are now delivering inclusive anal sex toys that prioritize stimulation of areas like the prostate, perineum, or vaginal wall — not stereotypes.
Key Features That Define Modern Gender-Neutral Anal Toys
1. Minimalist, Unisex Shapes
Forget phallic molds or hyper-feminized styles. Today’s top gender-neutral anal toys are defined by sleek, universal silhouettes: curved plugs, textured bulbs, and dual-ended anal toys that prioritize sensation.
Creative Merchandising Idea: Create an “All-Play Shapes” display highlighting various non-binary-friendly styles: slim for beginners, wide for fullness lovers, textured for extra sensation, and vibrating for added thrill.
2. Body-Safe, Inclusive Materials
Medical-grade silicone, stainless steel, and borosilicate glass reign supreme. These non-porous, hypoallergenic materials are not only hygienic but also carry a gender-free aesthetic.
The rise of neutral colors — blacks, whites, muted earth tones — is replacing pink-and-blue clichés. Transparent and even metallic designs are also hot sellers, adding a futuristic, non-binary edge.
3. Versatile Sizing and Fit
One size does not fit all. That’s why inclusive anal sex toys now come in progressive sets and offer dual-use features for vaginal and anal play. This versatility makes exploration more accessible and enjoyable for every user.
Creative Idea: Offer customizable “Build Your Own Bundle” kits, where customers select sizes, shapes, and even colors tailored to their anatomy and comfort level.
4. No Gendered Packaging or Names
Packaging is getting a serious upgrade. Instead of cartoonish, gendered tropes, today’s best-selling products use clean, informative design. Descriptive names like “Ridge Plug” or “Flex Curve” replace outdated gender-coded branding.
Shelf Tip: Use product info cards that explain the anatomy-based benefits and invite customers to explore without judgment.
The Best-Selling Gender-Neutral Anal Toys of 2025
Here are the standouts redefining the market in 2025:
- Blush Novelties Ruse Plug Sets – Soft silicone, simple silhouettes, and no overt gender associations.
- Tantus Perfect Plug Kit – A favorite beginner’s kit that blends comfort with minimalist design.
- nJoy Pure Plug – Timeless, stainless-steel elegance that appeals to all genders.
- b-Vibe Novice Plug – Rechargeable and remote-controlled, designed for inclusive use.
- Le Wand Bow Plug – Soft-touch silicone and ergonomic design make this dual-ended anal toy perfect for every body.
Creative Merchandising Idea: Dedicate an endcap to “Gender-Free Pleasure” — featuring these best-sellers along with educational signage and free guides on anatomy-safe anal play.
7 Reasons Why Consumers Are Demanding Inclusive Anal Sex Toys
1. Mainstream LGBTQ+ Visibility
From sex-positive podcasts to inclusive films and queer influencers, representation is booming. People of all identities are finally seeing themselves reflected in media, which leads to increased comfort in shopping for gender-neutral anal toys.
2. Growth in Non-Binary and Queer Market Segments
The non-binary, trans, and queer population continues to grow — and so does their buying power. These customers demand brands that affirm their identities through products like inclusive anal sex toys that prioritize function over gender labels.
3. Desire for Sensation-Centered, Not Gendered Play
More shoppers are rejecting heteronormative sex scripts. What’s gaining traction? Versatile anal toy designs that support experimentation, exploration, and pleasure that isn’t dictated by outdated roles.
4. Influencer Advocacy and Social Media Buzz
Social media is a powerful engine behind this trend. TikTok, Instagram, and YouTube creators are normalizing the use of gender-neutral anal sex toys, sharing tips, reviews, and tutorials that promote shame-free exploration.
5. Increased Sex Education Access
Educators and therapists are promoting sexual wellness as part of self-care, particularly within LGBTQ+ and non-binary communities. As awareness spreads, demand grows for toys that support healthy, affirming intimacy.
6. Rejection of Binary Marketing
Many younger buyers see gendered packaging and language as red flags. They want brands that speak to function, feeling, and inclusive pleasure — not stereotypes.
7. Innovative, Custom-Friendly Designs
Consumers are embracing new tech, materials, and modular construction. Brands that allow customers to customize shape, size, and sensation are especially popular.
Future Trends in Versatile Anal Toy Designs
Here’s what we can expect from the future of gender-neutral anal toys:
- Customizable Plugs: Adjustable width or length options that tailor to individual bodies.
- Modular Toys: Snap-on heads and textured attachments for endless variation.
- Smart and VR Toys: Interactive, app-powered toys that sync with media or long-distance partners.
- Eco-Conscious Materials: Vegan, biodegradable, and recyclable toys made with sustainability in mind.
- Glow and Clear Designs: Great for cam models, exhibitionists, and those who love a little visual play.
Creative Retail Tip: Consider launching a “Design Your Own Plug” configurator — either online or in-store — where shoppers can build their dream inclusive anal sex toy.
How Retailers Can Lead in the Gender-Inclusive Pleasure Space
Retailers can also gain customer trust by amplifying diverse voices within their marketing. Collaborating with queer influencers, trans educators, and non-binary advocates allows stores to speak authentically to their audiences. Featuring real people — not just models — in promotional content helps destigmatize anal play and celebrates the true diversity of customers who use these toys. This builds brand credibility and demonstrates a genuine commitment to inclusivity, not just a trend.
Additionally, consider implementing online filters or tags like “non-binary friendly,” “trans-affirming,” or “anatomy-based” to help shoppers browse more easily. Inclusive UX design is an overlooked but crucial part of creating a safe and empowering shopping experience. When customers feel seen and respected at every stage — from search bar to checkout — they’re more likely to return, recommend, and engage.
1. Update Store Signage
Replace outdated gendered terms with phrases like “Internal Massage” or “Plug Play Zone.” Use anatomy-focused or sensation-based labels that are welcoming to all.
2. Train Staff in Inclusive Language
Staff should be comfortable asking pronouns, recommending products by anatomy or sensation, and using terms like “perineum” or “internal massage” instead of gendered phrasing.
Pro Tip: Schedule quarterly sensitivity training and bring in queer educators for product demos.
3. Host Educational Workshops
Bring your audience together with events focused on gender-neutral anal sex toy safety, anatomy tips, and pleasure education. Offer both in-person and online options.
4. Dedicate Shelf Space to Gender-Free Brands
Highlight brands that avoid gendered language and packaging. Use shelf-talkers to explain what makes them inclusive and how they support all bodies.
5. Celebrate Visibility Campaigns
Feature inclusive displays during Pride Month, Trans Awareness Week, and LGBTQ+ Health Days. These events are perfect times to introduce new versatile anal toy designs.
Addressing Common Customer Questions
Are these toys safe for all bodies?
Yes! Leading brands design with diverse anatomy in mind, often releasing toys that accommodate multiple pelvic types and configurations.
How do I choose the right size?
Start small. Beginner kits and plug sets allow users to scale comfortably. Use in-store guides or online measurement charts to assist decision-making.
Can couples use these toys together?
Definitely. Many inclusive anal sex toys are ideal for partner or group play. Look for vibrating plugs, remote-control functions, or dual-ended designs.
Are they compatible with harnesses?
Yes, many gender-neutral anal toys feature flared bases or suction bases compatible with harness systems for pegging and strap-on play.
How should they be cleaned?
Use fragrance-free soap or toy cleaner. Silicone, stainless steel, and glass options are easy to sterilize and highly durable.
Conclusion: A Bold New Era of Pleasure for Every Body
The rise of gender-neutral anal toys, inclusive anal sex toys, and versatile anal toy designs is more than a trend — it’s a cultural shift. Consumers today are informed, empowered, and eager to shop for products that honor their identities without apology.
Retailers who embrace this evolution by offering inclusive selections, adopting body-safe language, and investing in education will be rewarded with increased loyalty, stronger sales, and a vibrant community of return customers.
Pleasure is for every body — and finally, the market is catching up. Click to view more…